What's Still Needed | AEO Citation Map Preview

Who needs to talk to who

These conversations unblock most of the list below.

Keith and David: run one test lead and check it shows up once in Events Manager for Pixel 285063408310338, from both the browser and the server.
Keith and David: decide WordPress or the Railway subdomain before the form gets built.
Keith and David: agree on the lead flow, then Keith updates the thank-you page to match.
Keith and Kriste: go over the design before the build is final.
Keith and Chris Drago: get the copy rewrite back, then re-check it.
Keith and Alfredo: get the booking link onto the thank-you page.
David and Alfredo: make sure in-ad form leads land in HubSpot and post to #sales-leads.
Chris Alarcon and David: confirm the audience is right for this page and the $5K test.

Keith Guirao

Landing page, CRO and A/B tests

Keith: needs HubSpot access to build the form (expected Oct 13).
Keith: needs the HubSpot portal ID, form GUID, US or EU hosting, and the internal field names for name, email, phone and budget.
Keith: needs the HubSpot form to include a company website field (the page now asks for it in step 1 of a two-step form).
Keith: needs a budget dropdown in HubSpot with the values under_20k, 20k_50k, 50k_100k and 100k_plus, plus an "Offer" field so these leads are easy to find.
Keith: needs to check if GDPR consent is turned on in HubSpot.
Keith: needs to build the step that sends each lead to HubSpot and then to Meta, using one event ID.
Keith: needs to send hashed email and phone, plus the click IDs (_fbc, _fbp), with every server event. Linear GRAIN-1858 due Oct 13
Keith: needs the thank-you page to fire Lead with that same ID, only for $20k and up, so Meta counts it once.
Keith: needs to make sure a lead never counts twice and no personal data ends up in a URL.
Keith: needs to decide about UK and international visitors: a consent banner, or US and Canada only.
Keith: needs to say if under-$20k leads still go into HubSpot.
Keith: needs to pick the under-$20k page wording: "Thanks, we got your request" (built) or "isn't the right fit yet".
Keith: needs to keep or drop three lines from the old page: "Trusted by 500+ Fast-Growing Companies", "Most people hear back within 48 hours", and Eric's quote.
Keith: needs a new CAPI access token and test event code from Pixel 285063408310338 in Events Manager, saved over META_CAPI_TOKEN and META_TEST_EVENT_CODE in Railway. The current ones were made for the old Pixel (1444050932319937).
Keith: needs to remove the Meta test code (META_TEST_EVENT_CODE) in Railway on launch day.

David Zagury

Paid media lead, tracking

David: needs to confirm Pixel 285063408310338 is still connected to ad account 1375505809375850 (his Oct 9 audit found it live with server events).
David: needs in-ad form (Cell A) leads to reach HubSpot. Linear GRAIN-1857
David: needs UTMs on every ad URL, so each lead traces back to its ad.
David: needs to decide what happens after someone signs up. Proposed: on the thank-you page, they book the walkthrough call right away, Alfredo follows up the same day, and the map is ready before the call.
David: needs to confirm where the page lives. The Oct 12 Media OS call said WordPress with an embedded HubSpot form. This build is a Railway subdomain, aeo.singlegrain.com/citation-map, with our own form posting to HubSpot.
David: needs to say who runs the walkthrough call, the AEO audit owner or Alfredo. (Answered by Keith, Oct 13: it's a discovery call, and the page now says so.)
David: needs to give the go-ahead to start spend once Eric approves the pages.
David: needs to say whether the scorecard section comes back. He put it on hold on Oct 9, and it's switched off for the first test.

Chris Alarcon

Oversees the project

Chris Alarcon: needs to confirm the audience with David: B2B, $10M+ ARR, content, SEO and demand gen leaders in the US, UK and Canada.

Eric Siu

Final approval

Eric: needs to approve the final pages before launch. That's the only sign-off we need from him.

Chris Drago

Design lead, ad creative

Chris Drago: needs to rewrite the page copy in his own words in the shared Google Doc. The goal is under 0.5 on the Jev check. After the Oct 13 de-slop pass it's 0.37 to 0.64.

Alfredo Caballero

Sales operations

Alfredo: needs to share the booking link for the walkthrough call (his or AJ's). Linear GRAIN-1750
Alfredo: needs the calendar to offer times at least 5 business days out, so the map is ready before the call.

Kriste

Landing page visual design

Kriste: needs to review the design before the build is final. The Linear board has her designing before Keith builds.
Kriste: needs to look over the new sample map, the comparison table and the today-vs-goal illustration (added Oct 13 from David's mockup).

Reviewers: Eric, Chris Alarcon and David

Set dates and assign owners

Reviewers: need to pick someone to own the welcome email. The kickoff says we can't launch without it. Linear GRAIN-1859
Reviewers: need to pick someone to own the Slack alert in #sales-leads.
Reviewers: need to name the AEO audit owner, who builds each map before the call: 20 questions, each asked twice in all five AI tools (200 answers), within 5 business days. They should confirm that's doable, and whether ClickFlow or DataForSEO can automate it.
Reviewers: need to find who runs singlegrain.com DNS and have them point aeo.singlegrain.com at Railway.
Keith: needs to switch og:url and the share image link to aeo.singlegrain.com once it's live.
Reviewers: need to set a date for each launch phase.
Reviewers: need to decide what happens to the old preview link (landing-pages-production-b40a.up.railway.app): keep a frozen copy there, or take it down.
Isaac: needs to confirm the 0 to 43 ChatGPT citations in 30 days and the "about 10 sales-qualified leads a month" figure, and OK sharing it unnamed (David's Oct 13 note).
Hailey: needs to confirm the 0.4% to 43.6% AI Overview share over 12 months and the 75% rise in organic conversions, and OK sharing it unnamed.
Isaac or Hailey: need to ask one client for a one- or two-sentence quote, with role and company type, to fill [CLIENT QUOTE].
Before we name any client, the account leads need to get written permission. Until then the results stay anonymous.

Already done

Offer chosen: AEO Citation Map (Chris Alarcon, Oct 12) ✓
Copy plan approved and the hero headline locked (Keith, Oct 12) ✓
Same form as Eric's original page, $20k cut-off kept (Keith, Oct 12) ✓
Pixel for this page: 285063408310338, the one the ad account already uses and the one in BUILD-HANDOFF (Keith, Oct 13) ✓
Railway variables META_CAPI_TOKEN and META_TEST_EVENT_CODE added (Keith) ✓
Meta Lead Ads terms accepted on the Single Grain Page (David) ✓
Payment method on the ad account (David) ✓
Client results added from documented case studies, anonymized ✓
Turnaround (within 5 business days), AI tools (ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews) and call length (up to 45 minutes) set (Keith, Oct 13) ✓
Price: the map is free, and no paid next step is shown on the page. That talk happens on the call (Keith, Oct 13) ✓
Routes set: aeo.singlegrain.com/citation-map for the page, /thank-you for $20k and up, /request-received for under $20k (Keith, Oct 13) ✓
Share image made: 1200x630, with the headline, the five AI tools and the today-vs-goal illustration (Keith, Oct 13) ✓
Map size: 20 questions, asked twice in each of the five AI tools, 200 answers per map (Keith, Oct 13) ✓
This preview: the aeo-citation-map Railway project, deploying from the feat/aeo-citation-map-lp branch ✓